Wednesday, May 5, 2010
LEGO has apologised for a somewhat premature staging of Prime Minister Gordon Brown being evicted from 10 Downing Street by Messrs. Cameron and Clegg.
Irrespective of the outcome of tomorrow’s UK election, the company, which privately staged the ‘event’ at LEGOLAND Windsor for a Press Association photographer, says it should not have done so.
“The Press Association asked if we could help with some different scenarios for pictures of the British election campaign. We did, but in reflection it probably wasn’t the right thing to do. Lego has a clear principle of not commenting on politics,” says LEGO Head of Corporate Communications Charlotte Simonsen, adding that the pictures were not made public by LEGO.
“We do not expect this to happen again. It is unfortunate because it now seems that we have a political point of view,” she adds.
The scene, which shows David Cameron holding Prime Minister Brown’s legs and Nick Clegg holding his arms and carrying the Labour leader out of 10 Downing Street to a Brown’s Removals van, was itself removed some time ago.
LEGO dumped Brown – and apologised - Politiken.dk
Posted by Cole at 2:34 PM